A vlog became a brand. A brand became a quiet movement.

Origin

STYLE & GRACE WAS FOUNDED ON JUNE 2, 2022 BY LISA DYWASHU, AS A CREATIVE EXPRESSION OF FASHION AND INDIVIDUALITY. WHAT BEGAN AS AN INSTAGRAM VLOG WHERE I SHARED CURATED OUTFIT VIDEOS AND THE INSPIRATIONS BEHIND THEM SOON EVOLVED INTO A DISTINCTIVE BRAND CELEBRATING THE ART OF STYLING.

The Boutique

S&G GEMS , AN ONLINE BOUTIQUE THAT CONNECTS CUSTOMERS TO UNIQUE, HANDPICKED THRIFTED GARMENTS FROM JOHANNESBURG’S CBD THRIFT MARKET . S&G GEMS FOCUSES ON MEETING CONSUMERS’ FASHION NEEDS WHILE REMAINING FIRMLY ROOTED IN THE SUSTAINABLE PRACTICES THAT FORM THE FOUNDATION OF STYLE & GRACE. THE BOUTIQUE PRIDES ITSELF ON OFFERING PREMIUM THRIFTED PIECES THAT ALLOW INDIVIDUALS TO FEEL UNIQUE, FASHIONABLE, AND CONFIDENT, INSPIRING A SENSE OF PRIDE AND JOY IN LOOKING STYLISH AT ALL TIMES .

Philosophy

WE CHAMPION SUSTAINABLE FASHION AND MINDFUL CONSUMPTION. WE BELIEVE IN FEWER, BETTER THINGS - GARMENTS THAT TRAVEL, THAT GET WORN, THAT HOLD A STORY