About
A vlog became a brand. A brand became a quiet movement.
Origin
Style & Grace began in 2022 as an Instagram vlog — a study in curated outfit videos and the small, considered rituals of getting dressed. What started as a feed has grown into a creative house spanning a thrift boutique, editorial styling, and set design.
The Boutique
S&G Gems lives at the heart of the brand — handpicked garments sourced from Madunusa Market in Johannesburg's CBD. Each piece is chosen for its quality, its silhouette, and the second life it deserves.
Philosophy
We champion sustainable fashion and mindful consumption. We believe in fewer, better things — garments that travel, that get worn, that hold a story.
A note from Lisa
"I started Style & Grace to share the way I see clothing — not as trend, but as language. Every piece in this archive has been touched, considered, and loved. I hope you find something here that feels like yours."
Lisa Dywashu — Founder